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ADVANCED ANALYTICS & AI

Analyzing big data to improve driving experience of Porsche customers
Vision:USING DATA INSIGHTS TO BRING VALUE TO PORSCHE CUSTOMERS AND DRIVE FUTURE INNOVATIONS

Advanced analytics and artificial intelligence hold the potential to push the boundaries of personalization and transform the driving experience. Using their power, we pave the way towards better user experience, optimal vehicle performance and safety, and efficient drive systems. But we don’t stop there. We also invest time into research and driving innovation in the field of AI, which uncovers new opportunities for Porsche and impacts their product development strategy.

Portfolio
Vehicle Solution & Data
Year
2020
A DEDICATED TEAM

We believe that with great data comes great responsibility. That's why we've assembled a team of highly skilled data scientists, analysts, and data engineers who work as one on different products in the area of driver systems, user experience, car performance, and more. And it's also why we've adopted an agile approach, with its daily stand-ups and sprints, which help us really focus on data and how we collect it, so we can bring important insights to engineering teams.

WHAT TYPE OF PORSCHE DRIVER ARE YOU?

We’ve found a way to tell if you’re a speed lover, a smooth operator, or a casual driver. How do we do it? We analyze telemetry data from Porsche vehicles and usage of different car components and features, and then draw insights about drivers habits. Understanding what makes them tick makes it easy to improve their experience on the road and offer products that will help them get even more enjoyment out of their cars. Because when it comes to driving a car, there’s no one-size-fits-all.

MAKING ELECTRIC VEHICLE CHARGING A SEAMLESS EXPERIENCE

When you're driving your electric Porsche, you're going to want to go far. And fast. And for that, you should have a charging infrastructure that allows you to charge your car flexibly and easily when on the road. This is where our charging data analysis comes to play. 

By using advanced analytics to process charging data and the most common long routes of Porsche drivers, we can identifiy optimal locations for positioning Porsche High Power Charging (HPC) stations across the world. That way, we can ensure that no matter where you are, a reliable charging station is never far away.

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