Porsche Drive

Online platform for short & long-term rental of Porsche vehicles

Vision:HAVE A TASTE OF WHAT OWNING A PORSCHE WOULD BE LIKE

Porsche Drive is a service that gives customers on-demand access to an array of pulse-quickening Porsche vehicles. You can rent 911 Carrera for a day, enjoy a weekend gateway in Panamera, or treat yourself to a taste of luxury with a monthly subscription that lets you drive whichever Porsche you feel like - just one, or the entire fleet. Either way, Porsche Drive makes it easy to live out your dream of driving a Porsche without having to own one. And it’s all just a touch away in the Porsche Drive app.

Portfolio

Mobility

Year

2020

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CHANGING KEYS WITH THE EASE OF AN APP AND THE COURTESY OF A VALET

Consumers today want more flexibility and more individual choices. More importantly, they want to have it all in the palm of their hand.

With the Porsche Drive app, your phone becomes the rental garage of your dreams where you can switch cars at the press of a button. Extensive offer of bold Porsche cars is at your fingertips at all times and driving them is as simple as choosing from the menu the car that best suits your mood, scheduling in the calendar the white-glove delivery, and shifting the gear in drive.

DELIVERING A HIGHLY PERSONALIZED EXPERIENCE

Anyone who rents a Porsche is asking for a unique experience. To make it truly amazing, our small team with a wide range of competencies uses the power of the latest technologies to provide and maintain one common backend service for fleet administration and customer UI. In true SAFe fashion, the team works in biweekly sprints with their eyes set on results, aiming to deliver a highly personalized customer experience.

DREAMS ON DEMAND, FULFILLED

Porsche is the epitome of automotive coolness and being able to drive one has been on a bucket list for most speed enthusiasts. But the big-ticket purchase is not within the reach of many of them. With Porsche Drive service, more people can try out life in Porsche’s driver’s seat and have the same out-of-this-world level of Porsche experience that is provided for customers who buy or lease.

Numbers speak for themselves - 80 percent of participants are new to Porsche, with subscribers being seven years younger than anticipated. And this is just the beginning.

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